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PESTANA GROUP REBRANDING

Client: Pestana Group

Teaser Magazine Ad | Pestana Group

Teaser Magazine Ad | Pestana Group

Roll-Ups | Pestana Group

Roll-Ups | Pestana Group

Loyalty Program Magazine Ad | Pestana Group

Loyalty Program Magazine Ad | Pestana Group

Magazine Ad | Pestana Group

Magazine Ad | Pestana Group

Informational Flyer | Pestana Group

Informational Flyer | Pestana Group

Easter Flyers | Pestana Group

Easter Flyers | Pestana Group

Fitness Flyers | Pestana Group

Fitness Flyers | Pestana Group

Travel Awards Social Media Campaign| Pestana Group

Travel Awards Social Media Campaign| Pestana Group

Social Media Post| Pestana Group

Social Media Post| Pestana Group

Rebrand | Visual System | Print Collateral | Production Management | Brand Guidelines

Sample of work created for the Pestana Group, the largest Portuguese tourism group, with more than 80 units in three continents. At the time, the group had just undergone a rebranding, not only with a new graphic identity created by the Ogilvy agency but it also had a new repositioning with the motto “The Time Of Your Life” - time being the guests’ most valuable asset. Thus, this selection of work seeks to show the process of updating and standardizing the various brand of the group (Hotels & Resorts, Pousadas de Portugal, and Collection Hotels) on several platforms and mediums.

2015-2018

©2025 by Filipa Amado.

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