HELLO,
I'M FILIPA

Brand Development, Design Strategy

& Visual Identity

I'm a designer with nearly a decade of experience in branding and visual communication, currently based in Oslo.

My background spans industries like SaaS, finance, hospitality, and security. I’ve worked across agencies, startups, and in-house teams, helping brands launch, grow, and evolve. What ties it all together is a focus on thoughtful design that supports real goals.

I specialize in creating strong visual identities and scalable design systems. Whether I’m designing a campaign asset or leading a rebrand, I care about making each design decision meaningful. I want every piece of work to not just reflect the brand but strengthen it.

I’ve worked with international, cross-functional, and multi-disciplinary teams, bringing strategy to life through clear visual execution. I enjoy working across the entire creative process, from concept to delivery, and I care deeply about building systems that make teams more efficient and creative. I’m a strong advocate for creative operations and purposeful workflows.

If you’re into thoughtful design, bold visuals, and strong ideas, let’s connect. ✨

KEY QUALITIES

Strategic and Resourceful:

Strategic Mindset | Problem Solver |

Purpose-Driven | Highly Organized

Creative and Adaptable:

Innovative | Creative Thinker | Versatile |

Fast Learner

Independent and Collaborative:

Self-Driven | Independent |

Motivated | Empathetic

Curious and Committed to Growth:

Curious | Knowledge-Driven |

Dedicated | Proactive

SKILLS

Brand Development

Visual Identity

Brand Guidelines

Creative Direction

Design Strategy

Project Management

User Research

Design Systems

Product Design

Creative Automation

TOOLS

Adobe Creative Cloud (Photoshop, Illustrator, InDesign, AfterEffects, Premiere, XD)

Figma, Miro, Canva, Creatopy

Zapier, ClickUp, Asana, Airtable, Jira, Trello

HTML/CSS, Webflow, Wordpress, SEO, Google Analytics, CMS (Hubspost, Wix)

PROFESSIONAL EXPERIENCE

Aug 2025 - Jul 2026

Graphic Design Lecturer
NOROFF

Mentored first- and second-year Graphic Design students, supporting the development of conceptual thinking, technical skills, and creative confidence across a range of design disciplines.
Guided students through the full creative process, from research and ideation to execution and presentation, supporting critical thinking and independent problem-solving.
Delivered constructive feedback through one-to-one mentoring, group critiques, and project reviews, helping students refine both their design process and final outcomes.
Assessed student work and contributed to evaluations, ensuring consistency with academic standards and learning objectives.
Communicated complex design principles clearly and practically, adapting teaching approaches to several learning styles and experience levels.
Built a collaborative and inclusive learning environment that encouraged curiosity, experimentation, and skill advancement.

Feb 2021 - Mar 2025

SENIOR COMMERCIAL DESIGNER

ARDOQ

Joined as Ardoq's first in-house designer, establishing the company's visual foundation and evolving into a senior role supporting marketing, sales, product, HR, and partner initiatives.
Led a company-wide brand refresh, unifying the visual identity across digital, print, events, and internal communications while creating scalable brand guidelines.
Developed creative assets for marketing campaigns, product launches, sales enablement, and employer branding across digital, print, web, social media, presentations, eBooks, and motion, ensuring consistent communication across every touchpoint.
Collaborated closely with cross-functional teams to translate business objectives into effective visual communication that strengthened brand recognition and supported company growth.
Designed and delivered creative assets for major corporate events, including booth design, merchandise, print collateral, and production coordination with external vendors.
Supported strategic initiatives such as Gartner and Forrester submissions and the development of Ardoq's recruitment website, helping communicate the company's market position and employer brand.

Nov 2019 - Jan 2021

BRAND & PRODUCT MANAGER
NEW NORMAL GROUP

Directed cross-functional teams across multiple brands, providing strategic direction and creative oversight from concept to launch.
Led product development and created investor pitches that secured funding for products including Bill Kill (finance app) and Okay (security platform).
Developed product mockups, user flows, and interactive prototypes to support product strategy, stakeholder alignment, and successful launches.
Designed and maintained New Normal Group's website, ensuring content remained current and aligned with the company's brand and business objectives.

May 2018 - Nov 2019

VISUAL DESIGNER
SNOWBALL DIGITAL

Developed and launched brand identities for clients including Farstad & Co. (coffee), Origami Paperworks (finance), and Frøya (women's health), delivering cohesive design systems across logos, websites, and marketing materials.
Managed Snowball Digital's website, creating case studies and editorial content that showcased client work and strengthened the agency's online presence.
Oversaw print production and editorial projects, including Bunad Magazine, while designing branded merchandise and ensuring high-quality production from concept to delivery.

January 2015 - April 2018

COMMERCIAL DESIGNER

PESTANA GROUP

Served as the sole in-house designer for a global portfolio of 100+ properties across 14 countries, creating visual assets for hotels, resorts, spas, restaurants, and bars.
Delivered high-volume seasonal campaigns, producing 300+ digital and print assets per campaign across web, email, social media, video, and print.
Designed a wide range of marketing collateral, including advertising, packaging, editorial, and promotional materials, supporting both digital and offline campaigns.
Contributed to a global brand refresh, helping align multiple sub-brands under a cohesive visual identity while adapting creative solutions for different audiences and sectors.
Developed brand identities and creative campaigns for new hospitality concepts, including Rib Beef & Wine Oporto, from logo design to launch materials.