HELLO,
I'M FILIPA

Brand Development, Design Strategy

& Visual Identity

I'm a designer with nearly a decade of experience in branding and visual communication, currently based in Oslo.

My background spans industries like SaaS, finance, hospitality, and security. I’ve worked across agencies, startups, and in-house teams, helping brands launch, grow, and evolve. What ties it all together is a focus on thoughtful design that supports real goals.

I specialize in creating strong visual identities and scalable design systems. Whether I’m designing a campaign asset or leading a rebrand, I care about making each design decision meaningful. I want every piece of work to not just reflect the brand but strengthen it.

I’ve worked with international, cross-functional, and multi-disciplinary teams, bringing strategy to life through clear visual execution. I enjoy working across the entire creative process, from concept to delivery, and I care deeply about building systems that make teams more efficient and creative. I’m a strong advocate for creative operations and purposeful workflows.

If you’re into thoughtful design, bold visuals, and strong ideas, let’s connect. ✨

KEY QUALITIES

Strategic and Resourceful:

Strategic Mindset | Problem Solver |

Purpose-Driven | Highly Organized

Creative and Adaptable:

Innovative | Creative Thinker | Versatile |

Fast Learner

Independent and Collaborative:

Self-Driven | Independent |

Motivated | Empathetic

Curious and Committed to Growth:

Curious | Knowledge-Driven |

Dedicated | Proactive

SKILLS

Brand Development

Visual Identity

Brand Guidelines

Creative Direction

Design Strategy

Project Management

User Research

Design Systems

Product Design

Creative Automation

TOOLS

Adobe Creative Cloud (Photoshop, Illustrator, InDesign, AfterEffects, Premiere, XD)

Figma, Miro, Canva, Creatopy

Zapier, ClickUp, Asana, Airtable, Jira, Trello

HTML/CSS, Webflow, Wordpress, SEO, Google Analytics, CMS (Hubspost, Wix)

PROFESSIONAL EXPERIENCE

Feb 2021 - Feb 2025

SENIOR COMMERCIAL DESIGNER

ARDOQ

Led the development of engaging visual assets for campaigns and marketing materials, collaborating with Product Marketing, Sales, and Partner teams to align messaging and branding.
Managed the execution of a full-scale brand refresh by unifying visual identity across all touchpoints, updating assets, and establishing scalable guidelines for future use.
Supported major submissions to Gartner and Forrester, producing high-quality assets that effectively communicated Ardoq’s market positioning.
Designed and delivered assets for major corporate events, overseeing booth design, merchandise, and print materials, ensuring seamless production with manufacturers.
Played a pivotal role in the setup and management of the recruitment website, designing pages and maintaining its content to reflect company culture and branding.

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Nov 2019 - Jan 2021

BRAND & PRODUCT MANAGER
NEW NORMAL GROUP

Directed cross-functional teams across multiple brands under the New Normal Group umbrella, providing strategic direction and creative oversight.
Led product development and implementation, and crafted compelling pitches for investors, securing funding for projects such as Bill Kill (finance app) and Okay (security platform).
Created comprehensive product mockups, user scenarios, and feature prototypes to support successful product launches.
Designed and maintained New Normal Group’s website, ensuring content was current and aligned with brand objectives.

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May 2018 - Nov 2019

VISUAL DESIGNER
SNOWBALL DIGITAL

Developed and launched brand identities for diverse industries, including Farstad & Co. (coffee), Origami Paperworks (finance), Frøya (women’s health), and others, delivering comprehensive design solutions across logos, websites, and marketing assets,
Curated and maintained Snowball Digital’s website, crafting case studies and blog content to elevate visibility and attract potential clients.
Oversaw print production and editorial projects, such as Bunad Magazine, and created branded merchandise, delivering high-quality outputs that aligned with client expectations.

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January 2015 - April 2018

COMMERCIAL DESIGNER

PESTANA GROUP

Sole in-house designer for a global portfolio of 100+ properties across 14 countries, managing visuals for hotels, resorts, spas, restaurants, and bars.
Delivered high-volume seasonal campaigns, producing 300+ digital and print assets per campaign, including online banners, newsletters, and videos.
Produced print advertisements, packaging designs, and other offline marketing materials, showcasing versatility in visual communication.
Played a critical role in a company-wide global rebrand, aligning multiple sub-brands under a cohesive umbrella identity while tailoring designs for different sectors.
Designed brand identities for new properties, including logos and creative campaigns for restaurants and bars, such as Rib Beef & Wine Oporto.