HELLO,
I'M FILIPA
Brand Design & Strategy
I'm a designer with nearly a decade of experience in branding and visual communication, currently based in Oslo.
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My background spans industries like SaaS, finance, hospitality, and security. I’ve worked across agencies, startups, and in-house teams, helping brands launch, grow, and evolve. What ties it all together is a focus on thoughtful design that supports real goals.
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I specialize in creating strong visual identities and scalable design systems. Whether I’m designing a campaign asset or leading a rebrand, I care about making each design decision meaningful. I want every piece of work to not just reflect the brand but strengthen it.
I’ve worked with international, cross-functional, and multi-disciplinary teams, bringing strategy to life through clear visual execution. I enjoy working across the entire creative process, from concept to delivery, and I care deeply about building systems that make teams more efficient and creative. I’m a strong advocate for creative operations and purposeful workflows.
If you’re into thoughtful design, bold visuals, and strong ideas, let’s connect. ✨
SKILLS
Strategic and Resourceful:
Strategic Mindset | Problem Solver | Purpose-Driven | Highly Organized
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Creative and Adaptable:
​Innovative | Creative Thinker | Versatile | Fast Learner
Independent and Collaborative:
​Self-Driven | Independent | Motivated | Empathetic
Curious and Committed to Growth:
​Curious | Knowledge-Driven | Dedicated | Proactive
TOOLS
Figma, Sketch & Adobe XD
Adobe Creative Cloud (Photoshop, Illustrator, InDesign, AfterEffects, Premiere)
Basic Understanding
HTML/CSS & Wordpress
SEO & Google Analytics
KEY QUALITIES
Fast Learner / Dedicated / MotivatedÂ
Highly Organized / Independent / Disciplined
Problem Solver / Innovative / Creative Thinker
PROFESSIONAL EXPERIENCE
Feb 2021 - Feb 2025
SENIOR COMMERCIAL DESIGNER
ARDOQ
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Led the development of engaging visual assets for campaigns and marketing materials, collaborating with Product Marketing, Sales, and Partner teams to align messaging and branding.
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Managed the execution of a full-scale brand refresh by unifying visual identity across all touchpoints, updating assets, and establishing scalable guidelines for future use.
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Supported major submissions to Gartner and Forrester, producing high-quality assets that effectively communicated Ardoq’s market positioning.
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Designed and delivered assets for major corporate events, overseeing booth design, merchandise, and print materials, ensuring seamless production with manufacturers.
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Played a pivotal role in the setup and management of the recruitment website, designing pages and maintaining its content to reflect company culture and branding.
Nov 2019 - Jan 2021
BRAND & PRODUCT MANAGER
NEW NORMAL GROUP
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Directed cross-functional teams across multiple brands under the New Normal Group umbrella, providing strategic direction and creative oversight.
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Led product development and implementation, and crafted compelling pitches for investors, securing funding for projects such as Bill Kill (finance app) and Okay (security platform).
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Created comprehensive product mockups, user scenarios, and feature prototypes to support successful product launches.
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Designed and maintained New Normal Group’s website, ensuring content was current and aligned with brand objectives.
May 2018 - Nov 2019
VISUAL DESIGNER
SNOWBALL DIGITAL
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Developed and launched brand identities for diverse industries, including Farstad & Co. (coffee), Origami Paperworks (finance), Frøya (women’s health), and others, delivering comprehensive design solutions across logos, websites, and marketing assets,
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Curated and maintained Snowball Digital’s website, crafting case studies and blog content to elevate visibility and attract potential clients.
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Oversaw print production and editorial projects, such as Bunad Magazine, and created branded merchandise, delivering high-quality outputs that aligned with client expectations.
January 2015 - April 2018
COMMERCIAL DESIGNER
PESTANA GROUP
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Sole in-house designer for a global portfolio of 100+ properties across 14 countries, managing visuals for hotels, resorts, spas, restaurants, and bars.
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Delivered high-volume seasonal campaigns, producing 300+ digital and print assets per campaign, including online banners, newsletters, and videos.
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Produced print advertisements, packaging designs, and other offline marketing materials, showcasing versatility in visual communication.
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Played a critical role in a company-wide global rebrand, aligning multiple sub-brands under a cohesive umbrella identity while tailoring designs for different sectors.
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Designed brand identities for new properties, including logos and creative campaigns for restaurants and bars, such as Rib Beef & Wine Oporto.
EDUCATION
2015 - 2017
MARKETING
MASTER
IADE - Creative University, Portugal
2012 - 2015
COMMUNICATION DESIGN
BACHELOR
Faculty of Fine Arts of the University of Lisbon, Portugal
2009 - 2012
COMMUNICATION DESIGN
MULTIMEDIA SPECIALIZATION
António Arroio Secondary Arts School, Portugal