ORIGAMI PAPERWORKS

Brand Identity | Stationery Design | Illustration | Print Collateral | Concept Development

Origami Paperworks (formerly Assetto Capital) is a Norwegian firm that offers comprehensive services to startups and needed to implement a new strategic messaging and visual identity.

Since there was a need to shift the mindset from the dreadfulness often associated with “paperwork”, the first step was to change the brand name to Origami Paperworks. Along with the new tagline ‘Paperwork Made Beautiful’, the brand will now focus on removing the fear of paperwork by creating something beautiful, just like origami does with paper. It’s a customer-centric message that shows the company’s commitment to its clients’ best interests by conveying a sentiment that resonates well with its target audience. It’s through this brand position that Origami Paperworks stands beyond the norm in what it can offer in the business consulting landscape. 

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Following the “outside the norm” positioning, a brand was developed featuring bold typography, bright color treatment, and an iconic mark, which contrasts with larger firms and most of Origami’s competition, which often use muted, cold colors. It’s a simple and straightforward design that achieves a powerful impression; the visual design, aligned with the ‘Paperwork Made Beautiful’ message, contributed to a proactive and confident style that stands out from the competition. 

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2019